rifle rifle
In 2018, the year of 60th anniversary of the Brand, Rifle announced the relaunch program to return to play a leading role in the denimwear sector at an international level. The agreement signed with Kora Investments, a Swiss holding company, hasset up Rifle & Co. S.r.l., 55% of which is now hold by Kora Investments. The new course is leaded by Franco Marianelli, CEO & Chairman of the new Company, who previously held top level positions in world famous denim brands.

Rifle communicates today a strong and positive Brand Equity and the Brand Values are:

DEMOCRACY: good value for money

HERITAGE: history, comfort, denim specialized, solidity, trust

LIFESTYLE: leisure time, creativity, fitting, trendy/young, casualwear

EASINESS: joy of life


rifle rifle
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